Lynk & Co

In-car game experience 

Lynk & Co known for their progressive approach to mobility and peer-to-peer car sharing came to ALTEN with an idea, what if we could leverage the vehicles digital capabilities to enhance classic road trip games as I spy and 21 questions. It might sound simple at first; but considering the in-car context it adds a high level of UX to follow driver distraction guidelines while still creating an experience that is valuable to the user.

To tackle the unique challenges of the project a solid duo from ALTEN’s design team was assigned to lead the design effort to balance strong UI visuals with automotive UX expertise. Backed by the full design team and in tight collaboration with CEVT’s dev-team the journey of crafting a digital in-car game experience commenced.

Scope

UX & UI Design, Automotive

Deliverables

In-car user testing, Developer handoff, Hi-fi wireframes, UI animations